Ever since its first edition 2004, Sweden has actively participated at the Business of Design Week(BODW). This year #SwedenTalks focuses innovation, design and culture at the Swedish pavilion in DesignInspire and showcase a series of Swedish design and products. NUD Collection was chosen to represent Sweden as one of seven design companies to follow His Royal Highness Prince Carl Philip to Hong Kong and participate in the Swedish Pavilion during Business of Design Week www.bodw.com.
For NUD Collection it was a very exciting and fruitful week where we have the chance to gather with potential customers, designers, architects, agents and distributors. The schedule was very tight and among other activities excluding taking part of the fair included mingle with the HRH Prince Carl Philip and Swedish Consul General Helena Storm a Swedish Gala Dinner at the American Club and creative talks and panel discussion with a delegation from Ung Svensk Form, Designers Swedish EdTech Industry and moderated of Business Sweden. Opened by HRH Prince Carl Philip.
At the Business Of Design Week in Hong Kong.
Part of the inauguration of the Swedish Pavilion at DesignInspire.
NUD Collection's CEO Bo Hennings talking with His Royal Highness Prince Carl Philip.